DUSTIN LANE
Hi, thanks for taking a look at the Rising Giants website.
I have over 20 years of experience in the advertising industry, producing effective, world-class work for clients across all categories, including travel and tourism, finance, automotive, alcohol, government and more.
My work is strategically strong and spans all mediums, ranging from big brand TV commercials to direct mail, online platforms, shelf wobblers and even a branded feature film.
I’ve helped advertising agencies M&C Saatchi and BMF both achieve the position of 3rd Best Direct Marketing Agency in the World (as ranked by the WON Report). My work has won multiple creative and effectiveness awards, both nationally and internationally.
I’ve been asked to judge the work of my peers at advertising festivals, and also sat on the Australasian Writers and Art Directors (AWARD) committee – the region’s pre-eminent representative body for creative advertising professionals and businesses.
I’m also a published author, and have written and directed short films.
I don’t believe in jargon, buzzwords, or bullshit.
I believe in creating work that works.
Commonwealth Bank
Most successful O-week campaign ever.
+222% increase on previous year.
Launched Expedia
Helped launch Expedia into the Australian market.
Increased flight bookings by 23%.
MyPlates
Increased sales for premium content car number plates by 28%.
Tooheys Extra Dry
Increased sales of Australia’s 5th largest beer brand by 9.5%.
Market share up by 15%.
Marketing Team of the Year
Helped Commonwealth Bank win the award for ‘ADMA Marketing Team of the Year’.
Agency of the Decade
Helped BMF achieve Campaign Brief Agency of the Decade.
National Head of AWARD School
Fulfilled a two-year term as National Head of AWARD (Australian Writers & Art Directors) School. This is the industry course which more than 90% of practising art directors and copywriters complete.
#3 Best Direct Marketing Agency in the World
I helped M&C Saatchi achieve this position, as judged by the prestigious WON Report.
…and then I did it again for BMF
After M&C Saatchi, I moved to BMF and lifted them from 29th position on the WON report to 3rd.
Over 67 national and international awards
My work has collected plenty of awards, from Cannes to One Show, and everything in between.